“Sales Demystified: An Insider’s Guide to Building Better Sales Professionals” by Steve Rangoussis

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Sales Demystified casts light on the sales profession mystique for those in non-sales functions, while providing salespeople in various positions actionable insights to fast-track their careers to success. Based on the author’s extensive sales and leadership career, the book, much like sales itself, uses the power of story to underscore life lessons, provide concrete career advice, unpack leadership techniques, explore the nature of influence, categorize the various iterations of present-day sales, and reveal the various technologies and their roles in the sales world.

With its blend of hard facts and anecdotal evidence, all delivered in an engaging, conversational tone, this comprehensive work on sales takes the listener on a journey toward what “good” looks like in the sales realm and reveals the most direct approach to getting there.

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