The idea of these inspirations is to offer you daily empowering words, phrases, or even sentences that will inspire, motivate, encourage, strengthen, energize, influence, ignite, activate, and create lasting change in all areas of life throughout the year – hence we have 365 daily quotes. Through the repetition of affirmations positive mental images are created in the conscious and subconscious mind, which in turn affect behaviour, actions, decisions, feelings, and a lot more.